2MOOD - Visual Identity


2MOOD is a women's clothing fashion brand, with retail stores in several major cities and impressive online reach. It develops through ideas and technologies, constantly expanding the range and quality of their products, and understands the importance of visual content.

F61 AGENCY team had the task to raise the level of the brand's visual attributes, to increase the number and variety of their usage, and match the brand's high quality photos and the aesthetics of their content with graphic design. The internal formula: Consistency + Creativity - accurately describes our approach to this project.

Credits:
F61 AGENCY:
Art director: Sergey Poluhin
Designers: Sergey Poluhin, Lana Lomakina, Marie Kirillova,
Illustrations: Zhenya Izmailova
Typography: Gerbera (Brownfox) + Custom 2MOOD Numbers (Sergey Poluhin)
3D visualization: Konstantin Simonov

2MOOD:
Sergey Borisov, Ekaterina Gaur, Kristina Khoronzhuk
2MOOD - Visual Identity
Published: